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Meme Architecture

Undergraduate Design Studio II

STEP 1

Crafting a Meme

Meme that captures the imminent challenges surrounding our built environment

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STEP 2

Spatializing the Meme

Elongating the flattened connotations to a spatial experience

STEP 3

Dialogue With the Future

It's the year 2094.

Most of you are not on this earth anymore.

Your sons, daughters, and grandkids are the ones who are shaping the everyday.

 

One of your grandkids, a successful entrepreneur, excavated a drawing of your project from the drawer.

Your project was a mere speculation in 2024, but in 2094, buildings around us seem to look even more bizarre.

 

Your descendants decided to manifest excavated drawings into a building.

They chose to build a "Museum of Memes" that celebrates your generation.

Below is the competition brief released on January 26th, 2094

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Letter from 2094

"Gen Z is now a history"

2094 JAN 26.

BBB Corp.

 

Dear Invited Architects,

 

I recently found a beautiful drawing by my grandmother, a celebrated architect who recently passed away.

The drawing is a historical marvel. It consists of 14 beautiful student projects that speculated Meme as a space.

The drawing is a glimpse of the youth of our predecessors.

 

I have noticed that we still do not have a space that celebrates the historical generation titled the Z.

I want to build this drawing into a museum that celebrates the past.

 

We are looking for an architect who understands the context of the years 2094 and 2024.

How did the environment change? How did the buildings transform? What are the characteristics of the current generation versus the GEN Z?

How did the Meme Culture influence the generations of 2094?

We wish this museum to symbolize a connection between our past and the present.

 

Please submit phase 1 (Conceptual Design) materials for the museum by the deadline below.

We are looking forward to your innovative ideas and participation.

 

 

Best,

 

BBB Corp.

STEP 4

Meme Museum 2094

Museum of the future that exhibits your generation, culture, and language as a history.

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Ta'riq Abdul-Rahman, Adrian Tauriainen, Chesney Thomas

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Kamille Bunting, Kevin Tran, Daijean Coates

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Elliott Godfrey, Maria Musso, Christian Widduck

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Alex Shaffer, Andre Carroll-Tubbs

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Gerardo Herrera-Sanchez, Hunter Eikenberry

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STEP 5

Grab a portion. Trim out the rest.
Hey, how can we build this?

Descriptive Tectonics

STEP 6

Back to our Everyday

Bring the ideas for your Meme Museum 2094 to the context of 2024.

 

Buildings are the backdrop of our everyday realities.

Don't only draw the backdrop.

Draw our everyday realities.

 

How does one space connect to another?

What's the relationship between the gallery, storage, and office?

How do all programs connect or disconnect?

Can one space be adaptively transformed by time?

Is lobby space always a lobby, or does a market invade the lobby during the morning?

 

Draw the relationship of things.

Relationships of things can grow into a building.

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Kamille Bunting

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Alex Shaffer

Ta'riq Abdul-Rahman

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Chesney Thomas

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Elliott Godfrey

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Andre Carroll-Tubbs

STEP 7

IHLA Competition

Middletown Media Museum

The annual Indiana Hardwood Lumbermen's Association (IHLA) competition requires all sections of second-year architecture studios in the Estopinal College of Architecture and Planning to speculate under a singular brief.

 

This year, students designed the "Middletown Media Museum," located in downtown Muncie.

Kamille Bunting

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Elliott Godfrey

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Chesney Thomas

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ARCH 202

Meme Architecture

Ball State CAP F24 Design Studio

Taught by Sewon Roy Kim

Memes have become an integral aspect of our everyday, evolving into cultural phenomena that capture the prevailing sentiments of society. These intangible artifacts, typically manifested as images and short-form videos, instantly convey and resonate both aerial and profound meanings. Memes have evolved into a distinctive language of the digital age, conveying shared connotations in a succinct manner.

 

Just like how Venturi, Scott Brown, and their students learned from the new mediums in Vegas, we will scrutinize memes as a space. Students will craft, analyze, and spatialize the layers of short-form media, speculating multiplicity, ephemerality, and the current generation’s spatial Zeitgeist (or the absence of one).

 

Our studio will commence with a series of exercises designed to comprehend the social, spatial, and temporal layers of internet memes. Students will analyze the cultural enunciations and spatio-temporal setups encapsulated within these digital artifacts. “Meme Analysis” will be introduced as a tool to dissect the short-form mediums into an anatomy that mirrors our culture. Topics may include but are not limited to resilient future, equity, community engagement, generation gap, healing spatial atrocity, etc. 

 

Building upon this foundation, students will spatialize the flattened layers of connotations within the memes. Through design exercises and technical tutorials, students will conceptualize and create architectural representations that translate the collapsed signs of internet memes into three-dimensional spaces. In this marginal gap, students will populate the virtual form of societal enunciation as a space.

 

The culminating project of this journey will be a “Meme Museum.” This museum will physically manifest the cultural layers within the memes, providing visitors with an immersive experience beyond the flattened digital screens. Students will synthesize, polarize, diffract, or entangle their analysis into an experiential architecture. This exercise encourages students to explore the in-between spaces of the semiotic feedback loops and their ephemeral interpretants.

 

Through this course, students will gain a deeper understanding of the digital culture, architecture, and social implications of both virtual and physical space-times, while also developing the skills to translate metaphysical phenomena into tangible, spatial experiences.

 

Learning beyond the facts of perception and excavating the invisible - is the core aim of this studio.

Meme Architecture

Assignments:

 

- Crafting a Meme

- Layers of Meme

- Spatializing the Meme

- Scrolling Through the Meme Space

- Meme Museum 2094

- Escape from the Studio and Travel

- Descriptive Tectonics

- From Details to a Building

- Program, Circulation, Sequence

- Diagrams and the Generator

- Narratives and the Non-Generator

- Descriptive Section - Intertwined stories of ideas, space, and people.

- Composition

- Midterm Exhibition

 

 

IHLA Competition

Assignments:

 

- Middletown

- Program & Sequence

- From Ideas to Building

- Massing, Plans, Sections

- Descriptive Tectonics

- Finals

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Student Works - IHLA
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Student Works - Meme Museum
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Students

Ta'riq Abdul-Rahman

Kamille Bunting

Andre Carroll-Tubbs

Daijean Coates

Hunter Eikenberry

Elliott Godfrey

Gerardo Herrera-Sanchez

Maria Musso

Alex Shaffer

Adrian Tauriainen

Chesney Thomas

Kevin Tran

Christian Widduck

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